Consumer responses toward symmetric versus asymmetric facial expression emojis
Ganga S. Urumutta Hewage, Yue Liu, Ze Wang, Huifang Mao
Topics & Concepts
EmojiFacial expressionExpression (computer science)PsychologyPerceptionSocial psychologyEmotional expressionMarketing communicationAffect (linguistics)AdvertisingSocial mediaBusinessCommunicationComputer scienceNeuroscienceWorld Wide WebProgramming languageDigital Communication and LanguageMultisensory perception and integrationConsumer Behavior in Brand Consumption and Identification