The effects of green nudges on consumer valuation of bio-based plastic packaging
Joana Wensing, Vincenzina Caputo, Laura Carraresi, Stefanie Bröring
Topics & Concepts
Nudge theoryNormativeWillingness to payValuation (finance)MarketingDeliberationConsumer behaviourBusinessContingent valuationEconomicsPsychologyMicroeconomicsSocial psychologyEpistemologyPhilosophyPolitical scienceFinanceLawPoliticsEnvironmental Education and SustainabilityEnvironmental Sustainability in BusinessAgriculture Sustainability and Environmental Impact