Experimental investigation of the impact of a destination promotional video with physiological and self-reported measures
Rafael Guerrero Rodríguez, Светлана Степченкова, Andrei Kirilenko
Topics & Concepts
PerceptionContext (archaeology)PsychologyCognitionMode (computer interface)Social psychologyVideo gameApplied psychologyAdvertisingMultimediaComputer scienceNeuroscienceOperating systemPaleontologyBiologyBusinessOlfactory and Sensory Function StudiesMedia Influence and HealthConsumer Behavior in Brand Consumption and Identification