Litcius/Paper detail

A business context aware decision-making approach for selecting the most appropriate sentiment analysis technique in e-marketing situations

Itzcóatl Bueno, Ramón A. Carrasco, Raquel Ureña, Enrique Herrera‐Viedma

2021Information Sciences40 citationsDOI

Topics & Concepts

Computer scienceSentiment analysisKey (lock)Product (mathematics)Context (archaeology)Service (business)Social mediaData scienceWorld Wide WebMarketingArtificial intelligenceBusinessBiologyPaleontologyComputer securityMathematicsGeometrySentiment Analysis and Opinion MiningDigital Marketing and Social MediaAdvanced Text Analysis Techniques