Visual marketing: The importance and consumer recognition of fruit brands in supermarket fruit displays
Anne‐Katrin Kleih, Kai Sparke
Topics & Concepts
BusinessAdvertisingSalientTasteEye trackingConsistency (knowledge bases)MarketingPsychologyFood scienceComputer scienceComputer visionArtificial intelligenceBiologySensory Analysis and Statistical MethodsColor perception and designOlfactory and Sensory Function Studies