Understanding in-room water conservation behavior: The role of personal normative motives and hedonic motives in a mass tourism destination
Carla Rodríguez-Sánchez, Franco Sancho Esper, Ana B. Casado‐Díaz, Ricardo Sellers Rubio
Topics & Concepts
TourismNormativeMarketingConsumer behaviourWater conservationBusinessWater scarcityFraming (construction)Water consumptionDestinationsNormative social influenceAdvertisingPsychologyWater resourcesGeographyPolitical scienceEnvironmental scienceEcologyWater resource managementArchaeologyBiologyLawEnvironmental Education and SustainabilityEnvironmental Sustainability in BusinessDiverse Aspects of Tourism Research