Are unconscious emotions important in product assessment? How can we access them?
David M.H. Thomson, Toby Coates
Topics & Concepts
PsychologyCognitive psychologyUnconscious mindValence (chemistry)CognitionUnconsciousnessCognitive scienceSocial psychologyPsychoanalysisPsychiatryNeurosciencePhysicsQuantum mechanicsSensory Analysis and Statistical MethodsColor perception and designMultisensory perception and integration