How sensory perceptions and sensory brand experience influence customer behavioral intentions in the context of cartoon-themed restaurants
Kuo‐Chien Chang, Yi-Sung Cheng
Topics & Concepts
PsychologyPerceptionSensory systemContext (archaeology)Brand imageMediationAdvertisingConsumer behaviourSocial psychologyMarketingCognitive psychologyBusinessPaleontologyBiologyNeurosciencePolitical scienceLawOlfactory and Sensory Function StudiesConsumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social Media