The impact of energy efficiency policy on Ukraine’s green brand: a bibliometrics analysis
Yana Us, Tetyana Pimonenko, Oleksii Lyulyov
Abstract
This paper summarizes the arguments and counterarguments within the scientific discussion on the impact of energy-efficient development on promoting the national green brand. The primary purpose of the research is to provide an overview of the scientific background devoted to the relationship between the energy efficiency policy and the country's green brand to identify the potential research gaps and highlight the prospects for particular research directions. The systematization of specific metrics; applying the bibliometric analysis for the investigation of keywords and their co-occurrence. The co-occurrence analysis was performed using the VOSviewer software tools.
Topics & Concepts
BibliometricsValue (mathematics)AdvertisingMarketingBusinessPolitical scienceLibrary scienceMathematicsComputer scienceStatisticsBusiness and Economic DevelopmentEconomic and Business Development StrategiesDiverse Scientific Research in Ukraine