Anthropomorphized artificial intelligence, attachment, and consumer behavior
Erik Hermann
Abstract
Abstract The increasing humanization and emotional intelligence of AI applications have the potential to induce consumers’ attachment to AI and to transform human-to-AI interactions into human-to-human-like interactions. In turn, consumer behavior as well as consumers’ individual and social lives can be affected in various ways. Following this reasoning, I illustrate the implications and research opportunities related to consumers’ (potential) attachment to humanized AI applications along the stages of the consumption process.
Topics & Concepts
Consumption (sociology)Process (computing)Human intelligenceConsumer behaviourEmotional intelligencePsychologyComputer scienceSocial psychologyArtificial intelligenceSociologyOperating systemSocial scienceAI in Service InteractionsPsychology of Moral and Emotional JudgmentConsumer Behavior in Brand Consumption and Identification