“Human-like” is powerful: The effect of anthropomorphism on psychological closeness and purchase intention in insect food marketing
Zining Wang, Jaewoo Park
Topics & Concepts
NeophobiaClosenessMarketingProduct (mathematics)PsychologyBusinessNovel foodAdvertisingFood scienceDevelopmental psychologyBiologyGeometryMathematicsMathematical analysisInsect Utilization and EffectsConsumer Behavior in Brand Consumption and IdentificationAnimal and Plant Science Education