Understanding Chinese consumers’ purchase intention towards traceable seafood using an extended Theory of Planned Behavior model
Lili Ding, Mengxi Liu, Ying Yang, Wen Ma
Topics & Concepts
Theory of planned behaviorTraceabilityPurchasingBusinessChinaMarketingStatus quoNorm (philosophy)Control (management)Computer scienceEconomicsPolitical scienceMarket economyArtificial intelligenceLawSoftware engineeringFood Supply Chain TraceabilityFood Waste Reduction and SustainabilityFood Safety and Hygiene