Private Input Suppliers as Information Agents for Technology Adoption in Agriculture
Manzoor H. Dar, Alain de Janvry, Kyle Emerick, Élisabeth Sadoulet, Eleanor Wiseman
Abstract
Information frictions limit the adoption of new agricultural technologies in developing countries. Efforts to improve learning involve spreading information from government agents to farmers. We show that when compared to this government approach, informing private input suppliers in India about a new seed variety increases farmer-level adoption by over 50 percent. Suppliers become more proactive in informing potential customers and carrying the new variety. They induce increased adoption by those with higher returns from the technology. Being motivated by expanded sales offers the most likely motive for these results. (JEL D83, L14, L33, O13, O32, Q12, Q16)
Topics & Concepts
BusinessAgricultureInformation technologyIndustrial organizationMarketingAgricultural economicsCommerceEconomicsComputer scienceGeographyOperating systemArchaeologyAgricultural Innovations and PracticesLand Rights and ReformsAgricultural risk and resilience