Co-optation of harm reduction by Big Tobacco
Timothy Dewhirst
Abstract
The 'Vaporized' marketing communication campaign for Juul from 2015, when the ecigarette brand was launched, includes colourful creative and youthful-looking models. Juul, which is discreet and resembles a USB flash drive, was offered in flavours such as cool cucumber, fruit medley and crme brle, yet combines nicotine with benzoic acid for a potent delivery.
Topics & Concepts
Harm reductionHarmReduction (mathematics)Tobacco useBusinessEnvironmental healthMedicinePolitical scienceLawPublic healthNursingMathematicsPopulationGeometrySmoking Behavior and CessationSubstance Abuse Treatment and OutcomesCannabis and Cannabinoid Research