Litcius/Paper detail

How to build a competitive advantage for your brand using generative AI

Yuanyuan Cui, Patrick van Esch, Steven E. Phelan

2024Business Horizons77 citationsDOI

Topics & Concepts

Generative grammarCompetitor analysisCompetitive advantageComputer scienceGenerative modelDomain (mathematical analysis)PerceptionEmbeddingReplicateArtificial intelligenceMarketingBusinessPsychologyMathematicsMathematical analysisStatisticsNeuroscienceAI in Service InteractionsDigital Marketing and Social MediaPersona Design and Applications