Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing
Anouk de Regt, Kirk Plangger, Stuart J. Barnes
Topics & Concepts
Virtual realityNarrativeMarketingPerceptionOrder (exchange)BusinessPsychologyPublic relationsAdvertisingComputer sciencePolitical scienceHuman–computer interactionNeurosciencePhilosophyFinanceLinguisticsVirtual Reality Applications and ImpactsMedia Influence and HealthConsumer Behavior in Brand Consumption and Identification