Litcius/Paper detail

Chatbots in e-commerce: The effect of chatbot language style on customers’ continuance usage intention and attitude toward brand

Meichan Li, Rui Wang

2022Journal of Retailing and Consumer Services207 citationsDOI

Topics & Concepts

ChatbotContinuanceModerationPopularityStyle (visual arts)PsychologyAdvertisingBusinessMarketingSocial psychologyWorld Wide WebComputer scienceHistoryArchaeologyAI in Service InteractionsDigital Marketing and Social MediaSentiment Analysis and Opinion Mining
Chatbots in e-commerce: The effect of chatbot language style on customers’ continuance usage intention and attitude toward brand | Litcius