Interactive voice assistants – Does brand credibility assuage privacy risks?
Shilpi Jain, Sriparna Basu, Yogesh K. Dwivedi, Sumeet Kaur
Topics & Concepts
CredibilityPerceptionRisk perceptionInternet privacyPsychologyEmpirical researchSource credibilityValue (mathematics)AdvertisingSocial mediaBusinessComputer scienceWorld Wide WebEpistemologyPhilosophyMachine learningLawPolitical scienceNeuroscienceAI in Service InteractionsPrivacy, Security, and Data ProtectionTechnology Adoption and User Behaviour