Exploring and Analyzing the Impact of Chatbots in Tourism Industry
Charaf Ouaddi, Lamya Benaddi, Adnane Souha, Abeslam Jakimi, Brahim Ouchao, Rachid Saadane
Abstract
Nowadays, the fast evolution of artificial intelligence (AI) technologies and the increasing amount of data are posing a challenge for the tourism sector, paving the way for the massive use of smart software applications; one of these applications is chatbots, which are computer programs designed to simulate conversation with human users using natural language. They are most beneficial due to the fast response times and facility-to-use. However, there has been a lack of academic research on the impact of chatbots on the tourism sector so far. and also, building chatbots is a tricky task for software developers, requiring a wide array of AI skills. Therefore, this work aims to explore the impact of AI-based chatbots on tourism through an in-depth analysis of the six As components for analyzing tourism destinations. Then, the tools for developing chatbots are examined.