USE OF ARTIFICIAL INTELLIGENCE FOR THE GENERATION OF MEDIA CONTENT
Branislav Sančanin, Aleksandra Penjišević
Abstract
Artificial intelligence (AI) is a powerful catalyst that enables media organizations to optimize and improve their operations. The aim of the paper is to emphasize the importance and potential of AI during high-performance data analytics and media content generation. The focus is on responsible and ethically acceptable use of AI, which imposes the need to continuously build trust, through numerous challenges, during the management of potential risks. Standardization and mandatory publication of AI product data can pave the way for increased transparency and trust building. Otherwise, the power of AI, which has a huge potential to contribute to a better quality of life, could be transformed into a suicide tool.