Vanity and food waste: Empirical evidence from China
Li Gao, Yingdan Mei, Yang Xiaohan, Congyu Zhao, Daimeng Li
Abstract
Abstract Food waste has gained tremendous attention in recent years, not only because food resources are becoming scarce, but also the increasingly awareness of food saving. This research aims to examine how vanity, a psychological factor, affects at‐home and outdoor food waste behaviors in China. The data we use is based on a face‐to‐face questionnaire interview in three provinces of China through a stratified sampling method and eventually, 305 valid questionnaires are acquired. It has been found that there is a significantly positive relationship between food waste and vanity, which is robust with various specifications.
Topics & Concepts
Food wasteChinaStratified samplingFace (sociological concept)MarketingBusinessEmpirical researchAgricultural economicsPsychologyEconomicsGeographyWaste managementSociologyEngineeringSocial scienceMathematicsStatisticsArchaeologyFood Waste Reduction and SustainabilityMunicipal Solid Waste ManagementEnvironmental Sustainability in Business