Neurophysiology of sensory imagery: An effort to improve online advertising effectiveness through science laboratory experimentation
Ya‐Ling Wu, Pei‐Chun Chen
Topics & Concepts
PleasurePsychologyWine tastingNeuromarketingAdvertisingPerceptionSensory systemMental imageArousalNeurocognitiveCognitive psychologyAppealPreferenceCognitionSocial psychologyNeuroscienceEconomicsPhysicsBusinessPolitical scienceMicroeconomicsLawOpticsWineOlfactory and Sensory Function StudiesConsumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social Media