Litcius/Paper detail

Entrepreneurial Opportunities in Metaverse

Shivani Inder

2022Advances in marketing, customer relationship management, and e-services book series20 citationsDOI

Abstract

The Metaverse offers an evolving landscape for extending the virtual, augmented, and extended reality on one hand, and overlapping such technologies with the real world on the other hand. Metaverse brings an immersive internet space at the tipping point of transforming the internet and influences the interaction of virtual and real worlds. This transformative impact will be exhibited across different dimensions of business and offer a wide range of entrepreneurial opportunities for entrepreneurs. This chapter discusses the entrepreneurial opportunities offered by metaverse across different sectors like digital marketing, advertisements, games, education, tourism, etc., which would reduce social inequalities and transform business.

Topics & Concepts

MetaverseTransformative learningSocial worldsThe InternetTourismSociologyComputer scienceHuman–computer interactionWorld Wide WebVirtual realityGeographySocial sciencePedagogyArchaeologyVirtual Reality Applications and ImpactsDigital Marketing and Social MediaAI in Service Interactions