Exploring global trends and future directions in advertising research: A focus on consumer behavior
Ahmed H. Alsharif, Nor Zafir Md Salleh, Mahmaod Alrawad, Abdalwali Lutfi
Topics & Concepts
NeuromarketingOrbitofrontal cortexConsumer neurosciencePsychologyVentromedial prefrontal cortexConsumer behaviourAdvertisingPrefrontal cortexCognitive psychologyCognitionNeuroscienceSocial psychologyBusinessNeural and Behavioral Psychology StudiesCreativity in Education and NeuroscienceBehavioral Health and Interventions