Analyzing the role of national culture on content creation and user engagement on Twitter: The case of Indian Premier League cricket franchises
Chand Prakash, Adrija Majumdar
Topics & Concepts
Hofstede's cultural dimensions theorySocial mediaUser-generated contentCollectivismUser engagementLeaguePublic relationsContent (measure theory)Content analysisIndividualistic cultureSociologyPolitical scienceIndividualismPsychologySocial psychologyComputer scienceWorld Wide WebSocial scienceMathematical analysisLawAstronomyMathematicsPhysicsAuthorship Attribution and ProfilingHate Speech and Cyberbullying DetectionMedia Influence and Politics