Litcius/Paper detail

Addressing the greatest global challenges (UN SDGs) with a marketing lens

Dhruv Grewal, Praveen K. Kopalle, John Hulland

2024Journal of the Academy of Marketing Science27 citationsDOIOpen Access PDF

Topics & Concepts

Lens (geology)BusinessMarketingEngineeringPetroleum engineeringAI in Service InteractionsInnovation and Socioeconomic DevelopmentHalal products and consumer behavior
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