Chatbot ads with a human touch: A test of anthropomorphism, interactivity, and narrativity
Yuan Sun, Jin Chen, S. Shyam Sundar
Topics & Concepts
ChatbotInteractivityNarrativePsychologyExpectancy theoryComputer scienceHuman–computer interactionWorld Wide WebSocial psychologyPhilosophyLinguisticsAI in Service InteractionsMedia Influence and HealthMisinformation and Its Impacts