Marketing empowerment: how corporations co-opt feminist narratives to promote non-evidence based health interventions
Tessa Copp, Kristen Pickles, Jenna Smith, Jolyn Hersch, Minna Johansson, Jenny Doust, Shannon McKinn, Sweekriti Sharma, Leah Hardiman, Brooke Nickel
Abstract
Promotion of non-evidence based tests and treatments using empowerment messages risks women being overdiagnosed and overtreated, argue <b>Tessa Copp and colleagues</b>
Topics & Concepts
EmpowermentNarrativePsychological interventionPublic relationsPolitical scienceMedicineNursingArtLawLiteraturePharmaceutical industry and healthcareGlobal Cancer Incidence and ScreeningSocial Media in Health Education