Sequential Recommendation via Stochastic Self-Attention
Ziwei Fan, Zhiwei Liu, Yu Wang, Alice Wang, Zahra Nazari, Lei Zheng, Hao Peng, Philip S. Yu
Abstract
Sequential recommendation models the dynamics of a user’s previous behaviors in order to forecast the next item, and has drawn a lot of attention. Transformer-based approaches, which embed items as vectors and use dot-product self-attention to measure the relationship between items, demonstrate superior capabilities among existing sequential methods. However, users’ real-world sequential behaviors are uncertain rather than deterministic, posing a significant challenge to present techniques. We further suggest that dot-product-based approaches cannot fully capture collaborative transitivity, which can be derived in item-item transitions inside sequences and is beneficial for cold start items. We further argue that BPR loss has no constraint on positive and sampled negative items, which misleads the optimization.