Will blockchain shift Online Travel Agencies toward growth or to an end?
Apostolos Ampountolas, Elizabeth Chiffer
Abstract
The hospitality industry is one of the fastest-growing sectors globally. With the emergence of different distribution platforms, customers can obtain real-time price changes, availability, and promotions. Looking to the future, traditional online travel agencies will have to undergo a utility shift in order to adapt to new technology. Therefore, blockchain technology has the potential to revolutionize distribution channels’ operational processes. This article aims to introduce blockchain’s immense potential and initiate two research propositions for further study.
Topics & Concepts
BlockchainOrder (exchange)HospitalityTourismDistribution (mathematics)MarketingBusinessHospitality industryIndustrial organizationComputer scienceComputer securityFinanceGeographyMathematical analysisArchaeologyMathematicsBlockchain Technology Applications and SecurityFinTech, Crowdfunding, Digital FinanceSharing Economy and Platforms