Are consumers willing to pay for a product processed by emerging technologies? The case of chocolate milk drink processed by cold plasma
Nathália M. Coutinho, Marcello R. Silveira, Jonas T. Guimarães, Leonardo M. Fernandes, Tatiana Colombo Pimentel, Márcia C. Silva, Fábio O. Borges, Fabiano A.N. Fernandes, Suelí Rodrigues, Mônica Q. Freitas, Erick A. Esmerino, Adriano G. Cruz
Topics & Concepts
Dark chocolateProduct (mathematics)NeophobiaBusinessQuality (philosophy)MarketingFood scienceConsumer awarenessTastePerceptionAdvertisingPsychologyMathematicsEpistemologyPsychiatryChemistryNeuroscienceGeometryPhilosophyConsumer Attitudes and Food LabelingConsumer Behavior in Brand Consumption and IdentificationSensory Analysis and Statistical Methods