The authentic virtual influencer: Authenticity manifestations in the metaverse
Bernadett Köles, Alice Audrezet, Julie Guidry Moulard, Nisreen Ameen, Brad McKenna
Topics & Concepts
MetaverseAestheticsVirtual realityComputer scienceHuman–computer interactionArtVirtual Reality Applications and ImpactsPsychology of Social InfluenceConsumer Behavior in Brand Consumption and Identification