Too Informal? How a Chatbot’s Communication Style Affects Brand Attitude and Quality of Interaction
Christine Liebrecht, Lena Sander, Charlotte van Hooijdonk
Topics & Concepts
ChatbotStyle (visual arts)Quality (philosophy)PerceptionBrand awarenessPsychologyComputer scienceSocial relationAdvertisingSocial psychologyBusinessWorld Wide WebHistoryArchaeologyPhilosophyEpistemologyNeuroscienceAI in Service InteractionsDigital Marketing and Social MediaDigital Communication and Language