“Let the Sunshine In”: The Impact of Industry Payment Disclosure on Physician Prescription Behavior
Tong Guo, S. Sriram, Puneet Manchanda
Abstract
Disclosing marketing payments to physicians resulted in a robust decline in both branded and generic prescriptions in three best-seller classes, likely because of physician self-monitoring.
Topics & Concepts
PaymentMedical prescriptionBusinessAdvertisingMarketingInternet privacyActuarial scienceFinanceMedicineComputer scienceNursingPharmaceutical industry and healthcarePharmaceutical Economics and PolicyLeadership and Management in Organizations