Human vs. AI: Understanding the impact of anthropomorphism on consumer response to chatbots from the perspective of trust and relationship norms
Xusen Cheng, Zhang Xiao-ping, Jason Cohen, Jian Mou
Topics & Concepts
ChatbotPsychologyCompetence (human resources)Perspective (graphical)Social psychologyComputer scienceWorld Wide WebArtificial intelligenceAI in Service InteractionsDigital Marketing and Social MediaDeath Anxiety and Social Exclusion