Successful digital transformations enabled by technologies or by open mind? Italian case studies
Ludovica M. Oliveri, Ferdınando Chıacchıo, Diego D’Urso, Alessia Munnia, Francesco Russo
Abstract
Nowadays, Digital Transformation represents one of the most important and promising challenges for the modernization of Small, Medium and Large Enterprises. The adoption of the correct technologies (and solutions) offered by the Digital Transformation process can literally represent the success key to interpret the modern and dynamic global market context and adapt to its rapid changes. Aware of this critical path, the present study aims to analyze the approach to Digital Transformation of different type of enterprises and, as preliminary research, it proposes a methodology which has been tested for three Italian corporates. The four pillars of Digital Transformation (IT uplift, Digitizing operations, Digital Marketing and New Ventures) are firstly introduced and discussed. They are the main object of the survey that has been administered to the three Italian companies to understand the relevant steps that can be applied in order to achieve a successful Digital Transformation. The results highlight the relevance of sensing and learning capabilities as triggers of digital transformation, moreover a fifth pillar should be added: training. It is our intention that this article will spark and encourage continued debate and discussion around these topics.