Litcius/Paper detail

Machines learn neuromarketing: Improving preference prediction from self-reports using multiple EEG measures and machine learning

Adam Hakim, Shira Klorfeld, Tal Sela, Doron Friedman, Maytal Shabat-Simon, Dino J. Levy

2020International Journal of Research in Marketing73 citationsDOI

Topics & Concepts

ElectroencephalographyNeuromarketingMean squared errorCorrelationPopulationPredictive powerArtificial intelligenceComputer scienceSample (material)Benchmark (surveying)StatisticsPsychologyMachine learningMathematicsMedicineNeuroscienceGeometryPhilosophyEnvironmental healthGeographyEpistemologyGeodesyChromatographyPsychiatryChemistryNeural and Behavioral Psychology StudiesOlfactory and Sensory Function StudiesColor perception and design
Machines learn neuromarketing: Improving preference prediction from self-reports using multiple EEG measures and machine learning | Litcius