Antecedents and consequences of social robots adoption for SMEs - Reimaging emerging technologies in the context of the new normal
Nazrul Islam, Sandip Rakshit, Tripti Paul
Abstract
The study offers a holistic framework for examining the use of social robots in SMEs and subsequently investigates both its drivers as well as implications. The research builds on the Technology-Organization-Environment (TOE) framework using a mixed-methodological approach of surveys, interviews and focus groups to investigate which factors drive small entrepreneurship in adopting social robots with their subsequent impact on business performance. The findings highlight the role of factors that mediate adoption decisions alongside technological compatibility and organizational readiness, which result in operational efficiencies, financial performance improvements and sustainable business practices. We interpret these findings to provide strategic advice for SME managers on the adoption of social robots, that illustrates planning and considering internal and external dynamics are critical with a view to successful integration. This study enriches the body of scholarly research by offering an insight into technology acceptation in SMEs with a specific focus on social robots, and therefore this research has theoretical & managerial contributions. • The study explores the antecedents and consequences of social robot adoption in SMEs and provides groundbreaking insights into how SMEs perceive, interact, and benefit from social robot technologies. • A mixed-method approach is ensured a well-rounded analysis, capturing the nuanced perspectives of individual stakeholders and the broader trends across the SME sector. • This research enriches the current body of knowledge by linking the deployment of social robots directly to tangible improvements in business operations, customer engagement, and overall efficiency within SMEs. • The results elucidate the roles of social robots as intermediaries in maintaining operations, as safeguards in ensuring risk-free environments as wellness coaches in supporting mental and physical health.