Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Jinsoo Hwang, Ja Young Choe, Heather Markham Kim, Jinkyung Jenny Kim
Topics & Concepts
Brand loyaltyBrand awarenessBrand managementAdvertisingPsychologyBusinessAffect (linguistics)Brand equityBrand experienceBrand extensionMarketingProduct managementCommunicationNew product developmentAI in Service InteractionsDigital Marketing and Social MediaConsumer Retail Behavior Studies