Managing Stakeholder Pressure for Megaproject Success and Green Innovation: The Key Role of Social Responsibility
Azhar Ali, Li Ma, Mohsin Shahzad, Shahid Hussain
Abstract
Organizations have prioritized green innovation (GI) following the increasing stakeholder pressure (SP) on sustainable growth through megaproject social responsibility (MSR). A sustainable megaproject delivery involves three essential determinants. However, few studies have focused on the complicated relationships between these determinants and megaproject success (MPS). Hence, this study examines the relationships between SP, GI, and MPS by considering the key mediating role of MSR. Data were collected from 245 respondents in Pakistan’s construction industries. The study tests the hypotheses using partial least squares structural equation modeling that SP positively influences both MPS and GI, and that MSR partially mediates this relationship. The findings suggest that stakeholder pressure plays a crucial role in promoting MPS and GI through the adoption of socially responsible practices. These findings add to the body of knowledge on the direct and indirect effects of SP and MPS and SP and GI, which have been inconsistent in previous research. In practice, engineering managers can increase GI and MPS by focusing more on SP and MSR.