What do consumers want in fresh mangoes? A systematic literature review
Adhitya Marendra Kiloes, Fathin Ayuni Azizan, Julia Checco, Daryl C. Joyce, Ammar Abdul Aziz
Abstract
Summary Mango is one of the most widely consumed fresh fruit in the world with an export volume valued at approximately USD 3 billion in 2019. Understanding how consumers perceive quality is crucial to improve and strengthen the overall mango value chain performance in many producing countries. This systematic literature review evaluates and discusses the methods adopted in the identified studies and synthesises the quality attributes and characteristics preferred that have been analysed in a specific market. The results show three main findings: (i) a majority of the identified studies used sensory analysis, which was does not capture the general consumers’ perception of quality; (ii) the synthesis reveals that there are a limited number of studies in major importing countries despite the growth of global mango export and (iii) although there were thirty‐three mango quality attributes identified, there was no comprehensive information on consumer perception in any specific market available due to the variability of methods adopted in the studies. Future studies need to obtain detailed information such as the importance of a mango quality attribute, the characteristic preferred in each identified important attribute and the willingness to pay for a combination of mango quality attributes and characteristics. There should also be more studies conducted in major importing countries to reflect the growing global demand of fresh mangoes.