A meaty issue: The effect of meat-related label terminology on the willingness to eat vegetarian foods
Danae Marshall, Faiza Bano, Kasia Banas
Topics & Concepts
TerminologyAppealRed meatModerationConsumption (sociology)ConformityProcessed meatAdvertisingBusinessPsychologyMarketingFood scienceSocial psychologyPolitical scienceSociologyLawPhilosophyLinguisticsSocial scienceChemistryAgriculture Sustainability and Environmental ImpactBehavioral Health and InterventionsAnimal Behavior and Welfare Studies