Litcius/Paper detail

Narrative curation and stewardship in contested marketspaces

Matthew M. Mars, Hope Jensen Schau, Tyler E. Thorp

2022Journal of the Academy of Marketing Science12 citationsDOIOpen Access PDF

Topics & Concepts

Stewardship (theology)NarrativeData curationEnvironmental stewardshipEnvironmental ethicsPolitical scienceBusinessSociologyPublic relationsEngineering ethicsEnvironmental resource managementData scienceEngineeringComputer scienceEconomicsLinguisticsPhilosophyPoliticsLawOrganic Food and AgricultureManagement and Organizational StudiesWine Industry and Tourism