Litcius/Paper detail

Measuring brand hate in a cross-cultural context: Emic and Etic scale development and validation

Houcine Akrout, Mona Mrad

2022Journal of Business Research30 citationsDOI

Topics & Concepts

Emic and eticScale (ratio)PsychologyContext (archaeology)Social psychologyResentmentSociologyPolitical scienceGeographyArchaeologyAnthropologyPoliticsLawCartographyPsychology of Moral and Emotional JudgmentSocial and Intergroup PsychologyConsumer Behavior in Brand Consumption and Identification
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