Less delicious but more natural: The effect of the natural label in promoting ugly food consumption
Xiaoke Yang, Yuanhao Huang, Qian Chen
Topics & Concepts
TasteNatural (archaeology)MarketingModerationAdvertisingConsumption (sociology)BusinessPerceptionNatural foodPromotion (chess)Food choicePsychologyFood scienceSocial psychologyMedicineSociologySocial scienceChemistryArchaeologyHistoryPathologyPoliticsLawNeurosciencePolitical scienceFood Waste Reduction and SustainabilityOlfactory and Sensory Function StudiesEnvironmental Sustainability in Business