Litcius/Paper detail

When saving the planet is worth more than avoiding destruction: The importance of message framing when speaking to egoistic individuals

Maria Lagomarsino, Linda Lemarié, Michaël Puntiroli

2020Journal of Business Research40 citationsDOI

Topics & Concepts

Framing (construction)PsychologySocial psychologyAction (physics)Promotion (chess)AdvertisingBusinessPolitical sciencePhysicsStructural engineeringEngineeringPoliticsQuantum mechanicsLawEnvironmental Education and SustainabilityClimate Change Communication and PerceptionBehavioral Health and Interventions
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