Blowing minds with exploding dish names/images: The effect of implied explosion on consumer behavior in a restaurant context
Junwei Yu, Olivier Droulers, Sophie Lacoste‐Badie
Topics & Concepts
Context (archaeology)TourismPerceptionAdvertisingTasteBusinessMarketingPsychologyHistoryArchaeologyNeuroscienceOlfactory and Sensory Function StudiesMultisensory perception and integrationCulinary Culture and Tourism