Litcius/Paper detail

Using virtual reality to increase charitable donations

Kirk Kristofferson, Michelle Daniels, Andrea C. Morales

2022Marketing Letters35 citationsDOIOpen Access PDF

Topics & Concepts

PersuasionDonationVirtual realityMarketingWork (physics)BusinessPublic relationsAdvertisingComputer sciencePsychologyEconomicsPolitical scienceHuman–computer interactionSocial psychologyEngineeringMechanical engineeringEconomic growthVirtual Reality Applications and ImpactsNonprofit Sector and VolunteeringService and Product Innovation