I might try it: Marketing actions to reduce consumer disgust toward insect-based food
Rumen Pozharliev, Matteo De Angelis, Dario Rossi, Richard P. Bagozzi, Cesare Amatulli
Topics & Concepts
DisgustNeophobiaMarketingStylized factBusinessProduct (mathematics)FeelingNovel foodPurchasingAffect (linguistics)Consumer behaviourAdvertisingPsychologyEconomicsFood scienceSocial psychologyAngerCommunicationGeometryChemistryMacroeconomicsPsychiatryMathematicsInsect Utilization and EffectsAnimal and Plant Science EducationConsumer Behavior in Brand Consumption and Identification