Tourists' perception of health tourism before and after COVID‐19
Lina Zhong, Sunny Sun, Rob Law, Xiangchi Qi
Abstract
Abstract Health tourism has received increasing attention from academic researchers from a global perspective. Although mainland China (hereafter referred to as “China”) has long been recognized as a health tourism destination, its health tourism development is still in its infancy stage. Hence, to minimize the aforementioned gap, the present study explored the perception of health tourism and effective health tourism promotion methods from the perspective of tourists before and after the coronavirus disease 2019 (COVID‐19) pandemic. The major findings of this study showed that tourists perceived wellness tourism and medical tourism as critical activities/components after the COVID‐19 pandemic.
Topics & Concepts
TourismPandemicMainland ChinaCoronavirus disease 2019 (COVID-19)PerceptionChinaPerspective (graphical)MainlandTourism geographyHealth promotionBusinessMarketingGeographyHealth careEnvironmental healthEconomic growthDiseasePsychologyMedicineInfectious disease (medical specialty)EconomicsPathologyNeuroscienceArchaeologyComputer scienceArtificial intelligenceGlobal Healthcare and Medical TourismDiverse Aspects of Tourism ResearchTravel-related health issues